Marketers have a tendency to over-automate. How many meetings have started with a great idea and ended with an “optimization plan”? Too many. The temptation to put tools, processes and triggers in place from the word “go” isn’t always a good idea. As Jason Fried wrote on the 37signals blog, “premature-automation can lead to blindness.” […]

Segmentation in email marketing leads to higher open and click rates, fewer unsubscribes and, in general, a better experience for your customers. But most marketers don’t invest enough time in segmentation, and a result, don’t reap the benefits. Additionally, segmentation is most useful when marketing collaborates with customer support, sales and accounting. I know – […]

Our engineers are constantly working to make the Vero experience as great as possible. We push updates to the app every week and although we’ve always documented improvements inside the application, we plan to start publishing them here on the blog as well. Here are just a few of the improvements we’ve launched recently. File […]

One thing we often hear is, “How can I get customer feedback?” Today, we have a really good answer to that question. Given all the data we have at our fingertips these days, it feels wrong that we don’t truly know our customers. But email is one of the best ways to change that. You […]

Customer experience is more holistic than most businesses account for. The product loop – a phrase that helps put customer experience in perspective for online businesses – extends far beyond the core application or service. It is also comprised of customer support, email marketing, notifications, advertising and more. Anything that could trigger action, emotion or […]

ContactMonkey, an app that brings Salesforce data and email tracking into Outlook and Gmail, recently ran into an onboarding problem. ContactMonkey’s Chief Marketing Officer, Alex Smith, noticed that new users were having a hard time getting acquainted with the application. This meant they weren’t getting to see whether or not the tool could effectively solve […]

This is our fourth blog report. You can read the others here. January 2015 report February 2015 report March 2015 report I’ll get into some numbers but first, there are a few other things I want to touch on.

While most marketers are stuck in “batch and blast” mode, Airbnb is doing things differently. The company doesn’t see email as a tactic to drive clicks and traffic – it’s a way to help their customers find a place to stay. It’s actually an extension of the customer experience. That’s why they’ve set up simple […]

It’s important to understand when to sell your product and when to learn more about your potential customers. Many marketers believe that acquiring an email address is the only thing standing between them and a sale. Once they can start the drip campaign, the deal is as good as sealed. Like all businesses, we are […]

This post originally appeared on the Unbounce blog and is being republished with permission. Marketing doesn’t end after the conversion. In fact, that’s where it begins. It costs 7x more to acquire a new customer on average than it does to keep an existing one (source). Customer retention is too important (and expensive) to overlook. […]

We set out to find 50 great marketing blogs – some you may have heard of but others that you probably haven’t. There is gold in this list. Also Read: The best way to organize your marketing stack But first, a few notes: These aren’t the 50 best marketing blogs of all time, just 50 […]

What’s the secret to getting people to do your bidding? This is the question Robert B. Cialdini, an experimental social psychologist, asked. To find the answer, he embarked on more than 30 years of psychological experiments, which included disguising himself as a sales trainee to infiltrate the advertising, PR and fund-raising worlds with one goal: […]

This is our third monthly blog report. You can read the others here: January 2015 report February 2015 report The Numbers (on the blog subdomain) Pageviews: 69,184 (+6.57%) Average time on site: 3:21 (+7.6%) Bounce rate: 80.13% (+0.67%) Organic search visits: 17,506 (+11.76%) New email subscribers: 673 We bumped into an issue with Google Tag […]

Imagine if your product was an email newsletter. Not a tool for selling or a channel for promoting but the actual product that people paid for. Would you treat email differently? Death to the Stock Photo is an email-first startup. The product – monthly photo packs for creatives – arrives in the form of a […]

Our blog posts are normally loaded with examples and screenshots. Not today. Why? Because hardly anyone is using the replenishment email strategy. If you sell items that need to be replenished, you are leaving recurring revenue on the table. What Is a Replenishment Email? A replenishment email is one that simply reminds people to re-order […]

There are about six million articles on the Internet that offer email marketing tips. Most aren’t very good. Read a few of them and you’ll come away thinking that a subject line A/B test is the only thing standing between your little startup and an IPO.

This post originally appeared on the Buffer blog and is being re-published with permission. Digital marketers are all stars. You have your hands full with all the many ways to reach your audience. At any given time, you may need to be fluent in email, content and social media because your audience is cross-platform. Few […]

SumoMe is the fastest and easiest way to grow your email list. And now SumoMe integrates directly with Vero. This means you can add subscribers to your newsletter and trigger behavioral campaigns without any additional work. If you haven’t used SumoMe before, it’s a suite of free tools to help you grow your traffic and […]

There are countless elements that can make or break an email. Layout, readability, buttons, and minor psychological tricks are but a few things you need to keep in mind when designing emails that will trigger action. Conversions don’t happen by accident and neither do great emails. The following 25 tips are based on emails from […]