While it affects email deliverability, what exactly is the difference between hard bounces and soft bounces? Read our guide to learn more.

Every industry has its signature “tools of the trade,” but not many are as varied and complex as your marketing stack options. As marketing channels and strategies have evolved, so too have the software we use to accomplish tasks.  For your reference, a marketing stack is the set of tools and software you use to […]

If you don’t track and analyze your email efforts, you won’t know where to go next. Here’s what you need to know about email marketing KPIs

In this guide, we’ve categorized the biggest players in terms of Mailchimp Alternatives based on common use cases and needs so you can shortlist which tools to look at next.

In this post, we’ll cover COVID-19 marketing opportunities and ideas that can hopefully inspire and help you thrive during a crisis. 

A focus on retention rates creates a sustainable business that builds a reliable and profitable relationship with customers. Read our guide to learn more!

In tough times, your marketing plans might be scaled back or on hold. This is a marketing and email audit guide that will be helpful in any sort of crisis.

In this tutorial you will learn how we recommend you audit your Vero account. Clean up old data and minimize your data footprint in order to maximize your team’s efficiency and messaging ROI. There are four steps to follow when auditing your Vero account: Audit your customer data. Audit your event data. Audit your email […]

In the uncertain times of Coronavirus, businesses need to re-assess how to communicate with their customers. Here’s a round up of things to keep in mind.

One of the many updates to our email marketing best practices guide is tip #30: Segment on Signup. We used Strava as an example. The fitness-tracking tool asks new users if they are runners or cyclists, then tailors onboarding emails to their sport of choice. It’s a simple question with a significant impact on the […]

Automation is changing the way marketers do business. Sadly, it’s also affecting customer experiences for the worse. Autoresponders – email campaigns that are triggered by a customer event – are a perfect example. Marketers use them to automate what used to be a manual process. The problem with most autoresponders, however, is that they’re sent […]

Data-driven marketing can be sophisticated, but that doesn’t mean it has to be complex. Email is a medium that tends to get overcomplicated. It’s understandable – most marketers are managing more than one email tool, dozens of lists of thousands of users. But there is some good news about email personalization – it’s more straightforward […]

Don’t make the mistake of prioritizing one time zone over another. Most marketers approach email timing this way and it’s far less than ideal. They test send times, then choose the single time that delivers the most opens and clicks. That only works if you customers are all in the same time zone. Otherwise, there’s […]

A customer-centric approach to product, marketing and support is the key to building a great company. As anyone who’s ever built a SaaS business can attest, it’s easier said than done. We always aim to help customers find their way and this, ultimately, served as the foundation for our decision to build our own help […]

Your customers are inundated with hundreds of messages every day. The signal to noise ratio is lower than ever. But somehow, a handful of businesses manage to stand out in the inbox. Some rely on data to monitor behavior and trigger messages. Others invest in good, old-fashioned branding. Still others make their mark with great […]

The Zeigarnik Effect is the uncomfortable feeling we get when things are left unfinished. That could be the cliffhanger in a season finale of your favorite TV show or the half-written proposal that’s been sitting on your desk for a week. “It seems to be human nature to finish what we start,” according to Psychwiki.com. […]

When the average person opens their inbox in the morning, most of the emails they receive don’t engage. The question we have to ask is what distinguishes those emails that do engage? The answer is that we pay attention to emails that have context (one of our favourite words here at Vero). Good emails are […]

We’ve recently been playing with a few new ideas to offer our customers better support. At Vero, we use Help Scout to manage our support inbox primarily because we love the look-and-feel of the email responses they send out. We’ve used it for nearly three years now and still find it to be well suited […]

Creating great customer experiences is about delivering something useful to each individual customer, when it is actually useful. This is all building a great company is really about: offering something useful to customers, to solve a problem when they need it. For companies serious about creating this sort of experience – email is an integral […]