Recent posts
- Messaging and Automation
How to track and manage your email reputation
Your IP and Domain reputation impact your deliverability. Here’s how email reputation works, how to check it, and how to improve
- Messaging and Automation
The best way to organize your marketing stack
Every industry has its signature “tools of the trade,” but not many are as varied and complex as your marketing stack options. As marketing channels and strategies have evolved, so too have the software we use to accomplish tasks. For your reference, a marketing stack is the set of tools and software you use to […]
- Data Management
Email marketing KPIs: This is how to use them
If you don’t track and analyze your email efforts, you won’t know where to go next. Here’s what you need to know about email marketing KPIs