Recent posts
- Data Management
Choosing the right Customer Data Platform (CDP) by understanding the history of the industry
Today we’re diving into the sometimes puzzling world of Customer Data Platforms (CDPs). If you’re a marketer you might find yourself asking "Do we really need a CDP?" or "Which CDP is right for us?". Let’s take a friendly stroll through the history of this industry to help you answer those questions by understanding how […]
- News and Updates
Updates on our roadmap for 2024
At the start of 2023 we published What’s coming in 2023. We’re delighted that we’ve since delivered the majority of what we outlined: New data sources and automated triggers in Vero Connect, a preview of our upcoming public API, the first version of SMS (re-prioritised over "custom channels"). We also released a raft of things […]
- News and Updates
Product Update April 2024 – SMS, Vero 2.0 UI and more!
Hi folks 👋 It’s April already! What?! Time flies when you’re buried in exciting projects. While we’ve been hustling away, we almost missed the change of seasons—hello Autumn (or spring for our northern friends)! 🍂🌸 Today, we’re thrilled to share not one, but two major updates. Firstly, the long-awaited Vero 2.0 UI preview is now […]